Our Commitment

We set sustainability as a key driver of our business development. We know that this will enable us to remain at the forefront of the bike industry. Here are some initiatives we have been working on recently

Our journey has accelerated after we started an ESG monitoring process that led us to identify a set of ESG KPIs. These are based on the Global Reporting Initiative (GRI) Standards and, by reporting on them annually, we create a strong quantitative baseline to monitor our progress along our sustainability path.

To ensure the ESG Action Plan is implemented effectively, at the beginning of 2022 we created an ESG team. This is made of two full-time resources at our parent company and an ESG supervisor in our Thai factory.

Our ESG strategy is based on five pillars: 

  1. Lowering emissions  
  2. Increasing raw material circularity  
  3. Integrating sustainability in product development  
  4. Fostering people wellbeing  
  5. Becoming actors of change  

ESG REPORT

Dear riders,

2023 has been an important year in our quest to become the most sustainable bicycle tire brand.

We started production in our new greenfield factory in Thailand, dedicated to cotton tires. The factory was built taking our ESG guidelines in mind, with special focus on employee wellbeing. The plant is also world’s first bicycle tire factory holding certified CarbonNeutral® operations.

During the year, the Vittoria Innovation team continued to work very successfully on making the material use of our products more circular and sustainable. A first prototype of a gravel tire with 92% renewable and recycled materials was presented to the world. Also here, we have achieved a world record result. The in-house created know-how will drive the development of many products in the future.

But only for those who truly care about sustainability, the future is already here.

2023 was also a year of significant contraction of the market of cycling, with reduced volumes for Vittoria as a consequence. This gave us the opportunity of optimizing our carbon footprint and dedicating more time to sustainability projects.

This report provides you with a good view of how we operate, and what progress we make on our main sustainability goals. As you will see, we still have a long road to go towards excellence, but I can assure you that we are committed and confident that we will be successful on our “Ride Ahead”.

All the best,
Stijn Vriends and the Leadership Team of Vittoria Group

Download Vittoria group ESG report 2022

By clicking on the botton below you can access the complete policy package of Vittoria Group