Our Carbon Footprint data enable you to make eco-friendly cycling easier 

Be more conscious

Make greener choices

To empower you to make more informed choices and offset the emissions generated during tire production, each Vittoria tire now lists its carbon footprint. This way, you have a clear environmental indicator when selecting your tire, riding your bike, and ditching your car.

Understand carbon footprint

A carbon footprint is the total amount of carbon dioxide (CO2) emissions directly and indirectly caused by an individual, organization, event, or product. It encompasses everything from the fuel you burn in your car and the electricity you use at home to the production of the goods you purchase, including bicycle tires. 

Offset your impact

Offsetting means compensating for the emissions produced by one activity by reducing emissions somewhere else. In this case, as cycling does not emit CO2, by riding a bicycle instead of driving a car you are reducing your overall carbon footprint, essentially offsetting the carbon cost of producing your bicycle and bicycle tires.

Why it matters

1

Each kilometer / mile ridden on a bike instead of driving reduces your CO2 emissions by about 95 grams (km) / 0.34 lbs (mi).

This means that by ditching your car and riding your bike for 5000 km / 3100 mi a year you would save the CO2 equivalent absorbed by 48 trees.

2

Over time, regularly choosing your bike over a car can lead to significant reductions in your carbon footprint.

3

Thanks to these reductions you can fight climate change, breathe cleaner air, and decrease your reliance on fossil fuels.

The Systematic Approach explained

We have calculated the carbon footprint of our tires according to the ISO 14067:2018 Systematic Approach. Following this methodology we have analyzed the life cycle of our products from cradle-to-grave, meaning from raw material extraction (the “cradle”) to their end-of-life (the “grave”). This approach was chosen to ensure consistency in the calculation across all product lines.

The life cycle phases we have considered are the following:​

 1. Upstream production and transportation (cradle)

In this stage we have considered the sourcing and transportation to our factory of all raw materials we employ in our production, such as rubber, nylon, and cotton to name a few. ​

Emission factors related to these materials were taken from official databases.

To improve our impact in this life cycle stage we are continuously working to increase the percentage of renewable and recycled materials we use in production.

2. Core process

In this stage we have calculated the emissions arising from our core process in our production plants.

To reduce the impact of our core process we have installed solar panels on our factory rooftops, we are gradually reducing our gas consumption by switching to electrical curing, and we are increasing the sourcing of renewable energy.   

Moreover, our new cotton tire plant has been CarbonNeutral® operations certified since October 2023. 

3. Distribution

In this stage we have considered logistics from our plants to our regional warehouses and further to end customer markets in America, Asia and Europe.

To reduce the impact of our logistics we are committed to limiting air shipments to exceptional cases and we are selecting distribution partners who offer greener options.

As part of our CarbonNeutral® operations certification we are also purchasing certified carbon credits to offset the emissions arising from the distribution of our cotton tires.

4. End-of-life (grave)

In this final stage we have assessed the impact of tire disposal considering regional trends in energy recovery, landfill and recycling.

To reduce the impact of our tires at their end-of-life, through the Vittoria re-cycling by Eso Recycling project, we are offering to our Italian customers a tire collection and recycling service that turns exhausted tires into anti-trauma flooring for playgrounds and athletic tracks and we are scouting for similar solutions in other regions.

Final thoughts

Due to the lack of common metrics and data sources, comparing our product carbon footprints with those outside of Vittoria’s range may lead to misleading conclusions. We invite you to use these values to compare products within our own offering. Our analysis shows that across all categories, from road to off road, one of our tires releases an average of 6.5 kg CO2e / 14 lbs CO2e throughout its life cycle. To put this information into perspective, you could offset this impact by cycling approximately 68 km / 43 mi instead of using a car.

Future Commitment

This pioneering effort underscores our strong commitment to environmental sustainability. We continue to innovate and embrace practices that not only elevate the performance of our products but also contribute positively to the planet.