Vittoria extends the partnership with the Union Cyclist Internationale (UCI) to include two new disciplines: BMX Racing and gravel. Vittoria will become Official Partner of the UCI BMX Racing World Championships and the UCI Gravel World Championships for a two-year period (2024-2025).
This marks a new step in the partnership between Vittoria and the UCI, following on from the support of the UCI Mountain Bike World Championships by upgrading from Official Partner to Main Partner of the event for 2024 and 2025.
The extension of Vittoria’s partnership with the UCI to include BMX Racing and Gravel represents an increase in our investment as a key brand within the off-road cycling community, particularly during the UCI World Championships in mountain bike, BMX Racing and Gravel.
The next UCI BMX Racing World Championships will be held in Rock Hill (South Carolina), USA, from May 12-18, while the 2024 UCI Gravel World Championships will be in the Flemish Brabant province, Belgium, on October 5-6.
UCI President David Lappartient said: “We are delighted with Vittoria's reinforced commitment to our off-road disciplines. Already a valued mountain bike partner for the past three years, the Italian manufacturer will now also support BMX Racing and gravel at their respective UCI World Championships. In addition to benefiting these two events, this extension also demonstrates the global appeal of the two disciplines, the former being included in the Olympic Games programme and the latter booming”.
Chairman and CEO of Vittoria Stijn Vriends stated: "We are very pleased to extend our long term partnership with UCI to the BMX and Gravel segments. We are thrilled to bring performance and excitement to the races and support riders with our advanced bicycle tire technology!”
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