Our Story

From day one (back in 1953), Vittoria has been creating pro-performance tyres. Road tyres were our focus.

Our first true love.

Perhaps because of our Italian roots. They’re what our reputation is built on and how we became renowned for putting tyres on the bikes of some of the world’s most famous riders.

But speed is not our only friend.

Performance, precision, perfectionism.

Each played its part in making us a market leaderut it’s innovation that sets us apart. Our relentless pursuit of the next technology.

The next design.

The next material.

The next level of performance.

It’s in our blood – a passion that keeps our tyres moving forward. With our ‘what if…’ mentality, it’s impossible not to.

This curiosity has taken us off road, to a trail less travelled and the challenge of new terrains, surfaces and conditions.

By constantly pushing ourselves harder – and further – we’ve created a new generation of XC, enduro and eMTB tyres and we won’t stop there.

We’ll explore the unexplored.

Discover new possibilities – perhaps even whole new disciplines. You see, we don’t just make tyres. We make experiences for each and every rider, a worldwide community, looking forward to the ride ahead.

Our purpose it to bring new experiences to cyclists.

We help them get to the top of a podium; an undiscovered trail; to go to work without the car.

Whatever their level – or ambition – we help them get something new out of cycling. Fuelled by our cuttingedge products. But realised by each of us.